1. Overview
This Privacy Policy describes how Jaipur Blossom (operated by Scalento Private Limited, "we", "us", or "our") collects, uses, stores, and discloses your personal information when you visit jaipurblossom.com or make a purchase from us.
This Policy is governed by the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (DPDP Act) and its Rules. By using our website, you consent to the practices described in this Policy.
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Important: Full compliance provisions under the DPDP Act and DPDP Rules 2025 are being phased in through May 2027. We are committed to meeting all obligations within the applicable timelines. |
2. Information We Collect
A. Device & Browsing Information
When you visit our website, we automatically collect:
• IP address, browser version, and time zone
• Pages viewed, search terms used, and how you interact with the site
• Cookie identifiers and tracking pixel data
• Device type, operating system, and screen resolution
Purpose: To load the website correctly, analyse site usage, detect fraud, and improve your experience.
Source: Collected automatically via cookies, log files, and tracking pixels (Meta Pixel, Google Analytics, Microsoft Clarity/Hotjar).
B. Order & Account Information
When you place an order or create an account, we collect:
• Full name, email address, and phone number
• Billing address and shipping address
• Payment information (processed securely via Shopify Payments — we do not store full card numbers)
• Order history, product preferences, and communication records
Purpose: To process and fulfil your order, send order confirmations, arrange shipping via Delhivery, screen for fraud, and provide customer support.
Source: Provided directly by you during checkout or account creation.
C. Marketing & Communication Data
If you subscribe to our newsletter, provide your phone number, or consent to marketing:
• Email address (for email marketing)
• Phone number (for SMS updates and promotional messages)
• Behavioural data — browsing history, purchase history, and ad interactions — used to personalise marketing
Purpose: To send you relevant product updates, offers, and promotions via email and SMS. You may opt out at any time.
Source: Provided by you at checkout, newsletter signup, or via website consent.
D. Customer Support Information
When you contact us by email, we collect the content of your communications, order ID, and any other information you voluntarily provide to resolve your query.
Purpose: To provide customer support and resolve complaints.
3. How We Use Your Information
We use your personal information for the following purposes:
• Order fulfilment: Processing payments, arranging delivery via Delhivery, and sending order confirmations and tracking updates
• Customer support: Responding to enquiries, resolving complaints, and managing exchange requests
• Fraud prevention: Screening orders for fraudulent activity and blacklisting high-risk transactions
• Marketing: Sending promotional emails and SMS messages to customers who have consented (you may opt out at any time)
• Personalised advertising: Using Meta Pixel, Google Ads, and similar tools to show you relevant advertisements based on your browsing and purchase behaviour
• Website analytics: Understanding how visitors use our site using Google Analytics, Microsoft Clarity / Hotjar to improve performance and user experience
• Legal compliance: Retaining records as required under applicable Indian law
4. Third-Party Service Providers
We share your personal information only with trusted third-party service providers who help us operate our business. These parties process your data solely on our instructions.
Shopify
Our website is hosted on Shopify. Shopify processes your order data, payment information, and account details to power our store. Shopify Privacy Policy
Delhivery
We share your name, phone number, and delivery address with Delhivery to arrange shipment and delivery of your orders. Delhivery may contact you for delivery coordination.
Meta (Facebook & Instagram)
We use Meta Pixel and the Conversions API (CAPI) on our website. This sends data about your interactions — including page views, product views, and purchase events — to Meta for ad targeting, attribution, and lookalike audience creation.
You can manage your Meta ad preferences here: facebook.com/settings/?tab=ads
Google Analytics & Google Ads
We use Google Analytics to understand how visitors interact with our website. We also use Google Ads for retargeting and conversion tracking. Google may use cookies to track your activity across websites.
Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
Manage Google Ads preferences: google.com/settings/ads
Microsoft Clarity / Hotjar
We use session recording and heatmap tools (Microsoft Clarity and/or Hotjar) to analyse how users navigate our website. These tools may record mouse movements, clicks, and scrolling behaviour. No personally identifiable payment information is captured.
Email & SMS Marketing Tool
We use a third-party email and SMS marketing platform (such as Klaviyo or similar) to send promotional communications to customers who have consented. Your email address and phone number are shared with this platform for this purpose.
ParcelPanel
We use ParcelPanel to provide order tracking functionality. Your order ID and courier tracking details are shared with ParcelPanel to display real-time shipment status.
WhatsApp Business API
We use WhatsApp Business API to send transactional messages such as order confirmations and shipping updates. Your phone number is used for this purpose. We do not use WhatsApp to collect personal data beyond what is needed for these communications.
5. Behavioural Advertising
We use your personal information to deliver targeted advertisements on platforms including Facebook, Instagram, and Google. This involves sharing data about your browsing behaviour, product interactions, and purchase history with our advertising partners.
To opt out of targeted advertising:
• Facebook / Instagram Ad Settings
• Network Advertising Initiative Opt-Out
Please note: opting out of targeted ads does not mean you will stop seeing advertisements — it means they will not be personalised based on your data.
6. Cookies
A cookie is a small file downloaded to your device when you visit our website. We use cookies to enable essential website functions, analyse site usage, and power personalised advertising.
Essential Cookies (Required for Store Function)
|
Cookie Name |
Purpose |
Duration |
|
_ab |
Access to admin |
2 years |
|
_secure_session_id |
Navigation through storefront |
24 hours |
|
_shopify_country |
Checkout country selection |
Session |
|
_shopify_m |
Customer privacy settings |
1 year |
|
_tracking_consent |
Tracks cookie consent preferences |
1 year |
|
cart |
Shopping cart contents |
2 weeks |
|
cart_currency |
Shopping cart currency |
2 weeks |
|
checkout |
Checkout process |
4 weeks |
|
checkout_token |
Checkout session |
1 year |
|
secure_customer_sig |
Customer login authentication |
20 years |
|
remember_me |
Remember login at checkout |
1 year |
|
keep_alive |
Buyer localisation |
2 weeks |
Analytics & Advertising Cookies
|
Cookie Name |
Purpose |
Duration |
|
_landing_page |
Track landing pages |
2 weeks |
|
_orig_referrer |
Track referral source |
2 weeks |
|
_s |
Shopify analytics |
30 minutes |
|
_shopify_y |
Shopify analytics |
1 year |
|
_shopify_sa_p |
Marketing & referral analytics |
30 minutes |
|
_shopify_sa_t |
Marketing & referral analytics |
30 minutes |
|
_shopify_ga |
Shopify + Google Analytics |
Session |
|
_ga |
Google Analytics — user distinction |
2 years |
|
_gid |
Google Analytics — user distinction |
24 hours |
|
_gcl_au |
Google Ads conversion tracking |
3 months |
|
_fbp |
Meta Pixel — ad tracking & attribution |
3 months |
|
_fbc |
Meta Pixel — click ID for ad attribution |
3 months |
Most cookies are persistent and expire between 30 minutes and 2 years from the date they are set. Session cookies are deleted when you close your browser.
You can manage or block cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information, visit www.allaboutcookies.org.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable Indian law.
• Order data: Retained for 7 years for accounting and legal compliance purposes
• Customer account data: Retained until you request deletion or your account is inactive for more than 3 years
• Marketing data: Retained until you withdraw consent or unsubscribe
• Support communications: Retained for 2 years from the date of the interaction
To request erasure of your data, please write to us at jaipurblossom@gmail.com.
8. Your Rights
Under the Digital Personal Data Protection Act, 2023, you have the following rights:
• Right to access: Request a summary of personal data we hold about you
• Right to correction: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data where it is no longer needed or where consent has been withdrawn
• Right to withdraw consent: Withdraw consent to marketing or data processing at any time — withdrawal does not affect the lawfulness of processing prior to withdrawal
• Right to grievance redressal: Raise a complaint with our Grievance Officer (see below)
• Right to nominate: Nominate another individual to exercise your rights on your behalf in the event of your death or incapacity
To exercise any of these rights, write to: jaipurblossom@gmail.com
9. Automated Decision-Making
We do not engage in any automated decision-making that has a legal or otherwise significant effect on you. Our payment processor Shopify uses limited automated fraud screening (such as temporary IP and card blacklisting following repeated failed transactions) which does not constitute a legally significant decision.
10. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All payment transactions are encrypted and processed securely by Shopify.
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data and are not liable for breaches that occur despite our reasonable safeguards.
In the event of a personal data breach that is likely to affect you, we will notify the Data Protection Board of India and affected individuals in accordance with the DPDP Act.
11. Children's Data
Our website is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that personal data of a minor has been collected without verifiable parental consent, we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated Policy will be posted on this page with a revised "Last updated" date. Your continued use of the website following any changes constitutes your acceptance of the updated Policy.
13. Grievance Officer
In accordance with the Consumer Protection (E-Commerce) Rules, 2020 and the Digital Personal Data Protection Act, 2023, we have appointed a Grievance Officer for privacy-related complaints:
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Grievance Officer Name: Dwarkesh Organisation: Scalento Private Limited (Jaipur Blossom) Email: jaipurblossom@gmail.com Address: Plot No. 17, 1st Floor, Vibhag-2, Aanant Business Park, Near Nayara Petrol Pump, Kiran Chowk to Kargil Chowk Road, Kiran Chowk, Surat – 395011, Gujarat Response time: Within 48 business hours of receipt of complaint |
If you are not satisfied with the resolution provided by our Grievance Officer, you may escalate your complaint to the Data Protection Board of India once the Board is fully operational under the DPDP Act.
Contact Us
For privacy-related queries or to exercise your rights, write to us at jaipurblossom@gmail.com.
Monday to Friday, 10:00–18:00 IST
From Jaipur's royal charm to your wardrobe — modern ethnic wear crafted for women who love to stand out.